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Risk marketing in sports: where does responsibility lie?

Risk marketing in sports: where does responsibility lie?

Students of emlyon business school’s MSc in Sports Industry Management recently attended a presentation given by Blaise Agresti, the Global Sales Director of Petzl. Blaise is a former member of the Gendarmerie Nationale specialized in skiing and mountaineering, and is currently undertaking an Executive MBA at emlyon business school. Blaise shared his valuable insight with

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