Shanghai experience: sports passionnates from last year’s cohort talk about their experience

We caught up with sports passionnates Thomas C. and Antoine M. who are two students from last year’s cohort.

Thomas C. talks about his In-Company Project with Puma in Shanghai!

What would you say about your semester in Shanghai?

I really enjoyed the third part of the programme in Shanghai, because it allowed us to have a concrete learning experience of Asian business environment. Obviously, it was really interesting to discover the Chinese culture in the daily life, and we also had great courses, dealing with general lessons (Asian demography, Asian economy, Asian way to do business…) and other courses specialized in sports (still in the Asian environment).

It is really important for us to be aware of these issues for our future, and it was really interesting to see how companies lead their activity in China and in Asia. It is definitely something which is going to be very useful for our career, as China and Asia are at the heart of the development of businesses in general, and especially for sports companies.

Which In-Company Project have you been working on? Were you able to apply the theory learnt in class in this more practical environment?

On top of that, we had the great opportunity to do an in-company project (ICP). Personally, I worked for Puma, and we had the chance to go to the headquarters on a weekly basis, in order to prepare a project which could really help the company. This mission was one of the key points of this semester, as it has a great added value compared to our daily courses (talking directly with professionals, and understanding the concrete cases they have to deal with). We had the feeling that we took part in the company’s activity, and that our work was really going to help Puma adapt its strategy. All in all, it was an exciting mission, which was complementary to the theorical lessons we had (sports marketing, strategy, retail…).

Where are you currently doing your internships and how did you find this internship?

After this great experience, I joined the French Professional Football League (LFP) as an intern. I found this internship by myself, by answering a job offer. However, I’m sure that my background and the MSc in Sports Industry Management helped me find this internship. The theorical work that we did during the academic year is helping me in my daily activities.

I really enjoyed this programme, with theorical and practical learnings (with the ICP and the internship) which are really helpful to start a career in the sports market.

Antoine M. did his internship at adidas in Germany!

What would you say about your semester in Shanghai?
For me the semester in Shanghai was the most exciting one. First regarding the courses where, like in Annecy we had a lot of guest speakers that were very interesting and relevant for the industry. I also think that having some general courses on how to do business in China is a plus for us and that we will be able to sell these skills to potential recruiters. Furthermore I really appreciated my ICP project, it enabled me to really learn about how to do business in the sports industry in China and we learned a lot about Chinese consumers.

Finally on the cultural side I really liked Shanghai and China. I had the chance to travel, to create new experiences and discover a very rich culture.

What has been your favorite course so far in Shanghai?
Generally speaking the marketing courses with Mr Bruzzone was interesting, but my favorite one was the supplier relations courses. I think it’s very important to learn about this topic and we got a really complete overview of it.

Which In-Company Project have you been working on? Were you able to apply the theory learnt in class in this more practical environment?
I was working with Salomon, to help them understand the expectations and specificities of Chinese trail running market. During this project the things that helped me the most from the programme were the SGI publications, the analysis of the retail environment and the brand management in China. So yes, I think the theoretical part was really relevant for this kind of project.

Have you found your internship? Where are you currently doing your internships and how did you find this internship? Your feedback on your first days in the company?
I found my internship while I was in Shanghai. I am currently an intern at adidas in the football unit. I found my internship thanks to the career website of the company. I am really happy of my internship. I think I am really lucky to work in a company like adidas and that I will learn a lot here.

I was working with Salomon, to help them understand the expectations and specificities of Chinese trail running market.

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