The Programme

Meet Miga, future student of the MSc in Sports Industry Management

Meet Miga, future student of the MSc in Sports Industry Management

Tell us a bit about your background. My name is Miga McCurdy. I was born and raised in Hood River, Oregon. Hood River is on the west coast of the United States. It is the windsurfing and kiteboarding capital of the world. Also known for its superb skiing and snowboarding on Mt. Hood, Hood River

Brand visibility in the eSports industry

Booming eSports industry attracts more and more brands to market their products. Imagine an arena packed with fans cheering on a basketball game, only, instead of watching world-class athletes, the fans are watching video game avatars. That’s exactly what sports leagues and franchises are starting to be invested in all over the world. The NBA

The place of digital in the sports industry

How mobile applications can make you do sports in a fun way and keep you fit and healthy. In 2017, the craze of Pokemon Go took the entire world by storm for a brief period of time. This app got people walking significantly more than they had previously without even realizing it. In fact, one

Are you looking for a sports management career? Find out how to break into sport management

While it’s true that star athletes or coaches will always be the ones dominating the front pages of the newspapers and magazines, you don’t have to be a gold medal winner to have a successful career in sport. This is an industry bursting with very diverse and interesting jobs on the sidelines for new graduates

Students of the MSc in Sports Industry Management meet the inspiring chairman of Renault Sport

It was all about “inspiring” students on the Paris campus on Monday February 12th as Jerome Stoll, Chairman of Renault Sport visited the MSc in Sports Industry Management students. He shared his vision about sponsoring and the future of Formula One. Two of the lucky students who attended this very special conference share their experience with

Prepare for your career in Sports Industry Management this summer

A career in the sports industry can take many paths. MSc in Sports Industry Management students at emlyon business school study all aspects of the industry to prepare them for the many roles that will be available to them in the future.   The students often discover where their passions in the industry lie through

Shanghai workshop: how to cultivate an innovative approach

MSc in Sports Industry Management students recently attended a valuable workshop which taught them how to be more innovative. The students participated in the workshop during their time at emlyon business school‘s Asian campus in Shanghai. Over three days the students discussed and planned how a Chinese start-up could use the sports industry as an

Destination Marketing for sports events: a complex affair

MSc in Sports Industry Management students at emlyon business school are soon to begin a new module on Destination Marketing. The course is taught by Spring Han, a professor specialising in marketing, operations management and event management. Dr Han makes it clear to the students : “While Destination Marketing is a type of marketing, it