The Programme

Prepare for your career in Sports Industry Management this summer

Prepare for your career in Sports Industry Management this summer

A career in the sports industry can take many paths. MSc in Sports Industry Management students at emlyon business school study all aspects of the industry to prepare them for the many roles that will be available to them in the future.   The students often discover where their passions in the industry lie through

Shanghai workshop: how to cultivate an innovative approach

MSc in Sports Industry Management students recently attended a valuable workshop which taught them how to be more innovative. The students participated in the workshop during their time at emlyon business school‘s Asian campus in Shanghai. Over three days the students discussed and planned how a Chinese start-up could use the sports industry as an

Destination Marketing for sports events: a complex affair

MSc in Sports Industry Management students at emlyon business school are soon to begin a new module on Destination Marketing. The course is taught by Spring Han, a professor specialising in marketing, operations management and event management. Dr Han makes it clear to the students : “While Destination Marketing is a type of marketing, it

Nike business case: enhancing the seamless digital marketing strategy

After working for four months on a business case mentored by 9 mentors from Nike, MSc in Sports Industry Management students had the unique opportunity of presenting their consultancy project in front of Territory Sales Director for Nike France, Peter Kilburn, Talent Acquisition Recruiter at Nike, Andrea Carenini, as well as their mentors who work

Naming and Big Data: students study current sports industry trends

Students of the MSc in Sports Industry Management have been delving into the world of sports marketing. The students have been discussing the latest sports marketing trends in industry insider Alain Hotzau’s classes, who – as well as being a lecturer at emlyon business school – is the founder and MD of several sports-related companies.

Meeting sports management passionates!

Busy weeks for MSc in Sports Industry Management students… once they got back from their winter break, students jumped right back into it and travelled to the French Alps to attend their second semester of classes! A semester rich in encounters with actors in Sports management industry. From attending courses such as Strategies of the

After Babolat and Nike, sports management students attend a visit of the Olympic Lyonnais!

Following their visit to Nike and Babolat, this year’s intake of EMLYON’s MSc in Sports Industry Management had the unique opporunity to visit the new Olympic Lyonnais park located outside of Lyon. Presentation from one of the OL Club’s top representatives Students were welcomed by Didier Kermarrec, Director of Commercial Development at the OL Club and

sports management companies

Network with sports management companies like Columbia, Rossignol and Intersport

Image by © ISPO Munich 2015 Students of the MSc in Sports Industry Management recently attended ISPO Munich 2015, the leading international exhibition for the sports industry and had the privilege of attending exclusive meetings with CEO’s and senior executives from key sports management companies Columbia, Hi-Tec, Salewa, Rossignol, Intersport, Oakley and more. This experience proved to