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Prepare for your career in Sports Industry Management this summer

Prepare for your career in Sports Industry Management this summer

A career in the sports industry can take many paths. MSc in Sports Industry Management students at emlyon business school study all aspects of the industry to prepare them for the many roles that will be available to them in the future.   The students often discover where their passions in the industry lie through

Destination Marketing for sports events: a complex affair

MSc in Sports Industry Management students at emlyon business school are soon to begin a new module on Destination Marketing. The course is taught by Spring Han, a professor specialising in marketing, operations management and event management. Dr Han makes it clear to the students : “While Destination Marketing is a type of marketing, it

Meet Solange, future MSc in Sports Industry Management student

Tell us a bit about your background. My name is Solange, I’m 20 years old and I’m from the South West of France. My father is a horse trainer in Pau and he passed his passion for horses on to me and especially gallop horseracing. I grew up in the countryside, among horses with my

Nike business case: enhancing the seamless digital marketing strategy

After working for four months on a business case mentored by 9 mentors from Nike, MSc in Sports Industry Management students had the unique opportunity of presenting their consultancy project in front of Territory Sales Director for Nike France, Peter Kilburn, Talent Acquisition Recruiter at Nike, Andrea Carenini, as well as their mentors who work

Risk marketing in sports: where does responsibility lie?

Students of emlyon business school’s MSc in Sports Industry Management recently attended a presentation given by Blaise Agresti, the Global Sales Director of Petzl. Blaise is a former member of the Gendarmerie Nationale specialized in skiing and mountaineering, and is currently undertaking an Executive MBA at emlyon business school. Blaise shared his valuable insight with

Naming and Big Data: students study current sports industry trends

Students of the MSc in Sports Industry Management have been delving into the world of sports marketing. The students have been discussing the latest sports marketing trends in industry insider Alain Hotzau’s classes, who – as well as being a lecturer at emlyon business school – is the founder and MD of several sports-related companies.

ISPO’s role in mentoring future sports entrepreneurs

Students of the MSc in Sports Industry Management attended ISPO in Munich and gained invaluable experience! ISPO, the world’s largest trade show for the sports business sector, took place in Munich from 5 – 8 February 2017. The trade show is growing steadily every year and 2017’s show saw a record 2,732 exhibitors and more

Consumer lifestyle: the industry’s latest challenge addressed by the students.

It’s no longer enough for sports brands to produce the best equipment in order to capture a market – these days consumers want to connect with brands who share their ‘lifestyle’. Consumer lifestyle refers to details such as identity, community, ideology, and the overall values of the consumer. During a course dedicated to Consumer Lifestyle,

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