ABOUT THE PROGRAMME COMMUNITY

Meet Solange, future MSc in Sports Industry Management student

Meet Solange, future MSc in Sports Industry Management student

Tell us a bit about your background. My name is Solange, I’m 20 years old and I’m from the South West of France. My father is a horse trainer in Pau and he passed his passion for horses on to me and especially gallop horseracing. I grew up in the countryside, among horses with my

Nike business case: enhancing the seamless digital marketing strategy

After working for four months on a business case mentored by 9 mentors from Nike, MSc in Sports Industry Management students had the unique opportunity of presenting their consultancy project in front of Territory Sales Director for Nike France, Peter Kilburn, Talent Acquisition Recruiter at Nike, Andrea Carenini, as well as their mentors who work

Consumer lifestyle: the industry’s latest challenge addressed by the students.

It’s no longer enough for sports brands to produce the best equipment in order to capture a market – these days consumers want to connect with brands who share their ‘lifestyle’. Consumer lifestyle refers to details such as identity, community, ideology, and the overall values of the consumer. During a course dedicated to Consumer Lifestyle,

Business case presentation on sports rebranding strategies

This week the #earlmyakers of the MSc in Sports Industry Management lived a very special and emotional moment with the Saint Raphaël Var Handball Club (SRVBH). After spending three months working on a sports rebranding  business case for one of the top Handball clubs located on the French Riviera, students finally presented their findings to

Meet Yassin: sports business graduate and major sneakerhead!

Hear what what Yassin Malguitou, a sneakerhead passionate about sports business has to say about his experience of the MSc in Sports Industry Management. Can you tell us a bit about yourself? I was born and raised in the beautiful city of Munich. I grew up between two cultures, the German and Moroccan one due

Meeting sports management passionates!

Busy weeks for MSc in Sports Industry Management students… once they got back from their winter break, students jumped right back into it and travelled to the French Alps to attend their second semester of classes! A semester rich in encounters with actors in Sports management industry. From attending courses such as Strategies of the

Meet Clémence, interning in extreme sports industry

Discover what Clémence has to say about her experience of the MSc in Sports Industry Management and learn more about her current internship in extreme sports company Red Bull. Can you tell us a bit about yourself? I’m 24 years old and I come from Grenoble, located in the middle of the French Alps. I started

Discovering the industry with sports experts

A few weeks after the programme started back in October 2016, MSc in Sports Industry Management students had the unique opportunity to meet and interact with top level sports experts of the industry. Working on first company mission with Lagardère Sports & Entertainment This was the first chance for students to work on a real business

Top