Author Archives:

The new state of the sports economy

The new state of the sports economy

The transformation of sports over the years has been dramatic and incredible. Athletes have completely changed how they compete and what it means to be involved with sports. People everywhere are striving to be their best selves physically, and they are working to accomplish this goal in various ways. That’s why fitness is the main

Students of the MSc in Sports Industry Management meet the inspiring chairman of Renault Sport

It was all about “inspiring” students on the Paris campus on Monday February 12th as Jerome Stoll, Chairman of Renault Sport visited the MSc in Sports Industry Management students. He shared his vision about sponsoring and the future of Formula One. Two of the lucky students who attended this very special conference share their experience with

What is Destination Marketing?

Destination Marketing involves promoting a destination – whether that’s a town, a region or a whole country. Sports industry professionals are aware of Destination Marketing in relation to large sports events, where sports event marketers work alongside other institutions to promote an event held in a particular destination. These types of campaigns usually involve Destination Marketing or

Prepare for your career in Sports Industry Management this summer

A career in the sports industry can take many paths. MSc in Sports Industry Management students at emlyon business school study all aspects of the industry to prepare them for the many roles that will be available to them in the future.   The students often discover where their passions in the industry lie through

Shanghai workshop: how to cultivate an innovative approach

MSc in Sports Industry Management students recently attended a valuable workshop which taught them how to be more innovative. The students participated in the workshop during their time at emlyon business school‘s Asian campus in Shanghai. Over three days the students discussed and planned how a Chinese start-up could use the sports industry as an

Destination Marketing for sports events: a complex affair

MSc in Sports Industry Management students at emlyon business school are soon to begin a new module on Destination Marketing. The course is taught by Spring Han, a professor specialising in marketing, operations management and event management. Dr Han makes it clear to the students : “While Destination Marketing is a type of marketing, it

Meet Solange, future MSc in Sports Industry Management student

Tell us a bit about your background. My name is Solange, I’m 20 years old and I’m from the South West of France. My father is a horse trainer in Pau and he passed his passion for horses on to me and especially gallop horseracing. I grew up in the countryside, among horses with my

Nike business case: enhancing the seamless digital marketing strategy

After working for four months on a business case mentored by 9 mentors from Nike, MSc in Sports Industry Management students had the unique opportunity of presenting their consultancy project in front of Territory Sales Director for Nike France, Peter Kilburn, Talent Acquisition Recruiter at Nike, Andrea Carenini, as well as their mentors who work