Author Archives: beaty@em-lyon.com

What is Destination Marketing?

What is Destination Marketing?

Destination Marketing involves promoting a destination – whether that’s a town, a region or a whole country. Sports industry professionals are aware of Destination Marketing in relation to large sports events, where sports event marketers work alongside other institutions to promote an event held in a particular destination. These types of campaigns usually involve Destination Marketing or

Prepare for your career in Sports Industry Management this summer

A career in the sports industry can take many paths. MSc in Sports Industry Management students at emlyon business school study all aspects of the industry to prepare them for the many roles that will be available to them in the future.   The students often discover where their passions in the industry lie through

Shanghai workshop: how to cultivate an innovative approach

MSc in Sports Industry Management students recently attended a valuable workshop which taught them how to be more innovative. The students participated in the workshop during their time at emlyon business school‘s Asian campus in Shanghai. Over three days the students discussed and planned how a Chinese start-up could use the sports industry as an

Destination Marketing for sports events: a complex affair

MSc in Sports Industry Management students at emlyon business school are soon to begin a new module on Destination Marketing. The course is taught by Spring Han, a professor specialising in marketing, operations management and event management. Dr Han makes it clear to the students : “While Destination Marketing is a type of marketing, it

Meet Solange, future MSc in Sports Industry Management student

Tell us a bit about your background. My name is Solange, I’m 20 years old and I’m from the South West of France. My father is a horse trainer in Pau and he passed his passion for horses on to me and especially gallop horseracing. I grew up in the countryside, among horses with my

Nike business case: enhancing the seamless digital marketing strategy

After working for four months on a business case mentored by 9 mentors from Nike, MSc in Sports Industry Management students had the unique opportunity of presenting their consultancy project in front of Territory Sales Director for Nike France, Peter Kilburn, Talent Acquisition Recruiter at Nike, Andrea Carenini, as well as their mentors who work

Risk marketing in sports: where does responsibility lie?

Students of emlyon business school’s MSc in Sports Industry Management recently attended a presentation given by Blaise Agresti, the Global Sales Director of Petzl. Blaise is a former member of the Gendarmerie Nationale specialized in skiing and mountaineering, and is currently undertaking an Executive MBA at emlyon business school. Blaise shared his valuable insight with

Naming and Big Data: students study current sports industry trends

Students of the MSc in Sports Industry Management have been delving into the world of sports marketing. The students have been discussing the latest sports marketing trends in industry insider Alain Hotzau’s classes, who – as well as being a lecturer at emlyon business school – is the founder and MD of several sports-related companies.

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